Mastering the Art of Self Promotion Via Marketing

You’ve probably seen it on your own feed: Instagram ads promising $10,000 per month or people who keep talking about themselves on LinkedIn. Or the typical influencer. These are all examples of marketing that encourages self-promotion. While they can be a bit annoying at times, they work when done correctly.

Self-promotion is important as it can raise awareness of your skills and capabilities. This can lead to opportunities to help you progress your career or switch careers. You are also able to share your achievements with others who may be able to assist you in the future Without it, you risk being overlooked by the work of others, and you could be leaving opportunities untapped.

However it can be a challenge to master the art of self promotion because it’s often hard to judge how much is too much or when you may be viewed as an over-the-top braggart. Numerous studies have proven that braggadocio can make people feel jealous, annoyed and even result in negative evaluations of your performance.

Constructive self promotion, on the contrary, is about showing others your unique value offering. It focuses on showing others what you are good at and why you are the most effective at it and how you will solve their issues. This can be a daunting task for many people especially those who suffer from impostor syndrome or feel uncomfortable sharing their achievements. However, mastering the art of self-promotion can bring more opportunities and a longer-lasting career in the workplace.

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